Privacy policy

Last updated: May 25, 2026

VELLE operates this store and website, vellesilver.com, including all related information, content, features, products, and services in order to provide you with a curated shopping experience.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, contact us, or otherwise use our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with our website, we may collect or process the following types of personal information:

Contact Information

This may include your name, email address, phone number, billing address, and shipping address.

Order and Transaction Information

This may include the products you view, add to cart, purchase, return, exchange, or cancel, as well as your order history and transaction details.

Payment Information

This may include billing details, payment method, payment confirmation, and other payment-related information. Payment card details are processed by our payment service providers. We do not store full payment card numbers.

Account Information

If you create an account, we may collect information such as your account login details, preferences, and saved information.

Communication Information

This may include information you provide when contacting us for customer support, returns, exchanges, product questions, or other inquiries.

Device and Usage Information

This may include your IP address, browser type, device type, operating system, pages visited, time spent on the website, referring pages, and other information about how you interact with our website.

Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, improve our services, understand website performance, and support marketing or advertising activities.

2. How We Collect Personal Information

We may collect personal information in the following ways:

  • Directly from you, when you place an order, create an account, sign up for emails, contact us, or provide information through our website.
  • Automatically, when you visit or interact with our website through cookies, pixels, analytics tools, and similar technologies.
  • From service providers, such as Shopify, payment processors, shipping providers, analytics providers, marketing tools, and other partners that help us operate our store.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

To Process and Fulfill Orders

We use your information to process payments, confirm orders, arrange shipping, provide tracking information, handle returns or refunds, and deliver customer support.

To Provide and Improve Our Services

We use your information to operate our website, improve the shopping experience, understand customer preferences, manage accounts, and improve our products and services.

To Communicate With You

We may use your contact information to respond to inquiries, provide order updates, send customer service messages, and communicate with you about your purchases.

For Marketing and Advertising

With your consent where required, we may use your information to send promotional emails, show online advertisements, recommend products, and improve our marketing efforts.

You may unsubscribe from promotional emails at any time by using the unsubscribe link in our emails or by contacting us at hello@vellesilver.com.

For Security and Fraud Prevention

We may use your information to detect, prevent, and investigate fraud, unauthorized transactions, security incidents, or other harmful activity.

For Legal and Compliance Purposes

We may use your information to comply with applicable laws, regulations, legal processes, tax obligations, or to enforce our policies and protect our rights.

4. How We Share Personal Information

We may share your personal information with third parties when necessary to operate our business and provide our services.

This may include:

  • Shopify, which hosts and powers our online store.
  • Payment service providers, which process payments securely.
  • Shipping and fulfillment providers, which help deliver your orders.
  • Customer support tools, which help us respond to your inquiries.
  • Analytics providers, which help us understand website performance and customer behavior.
  • Marketing and advertising partners, which help us promote our products and measure advertising performance.
  • Professional advisors, such as accountants, legal advisors, or compliance providers where necessary.
  • Legal authorities, regulators, or law enforcement, if required by applicable law or valid legal process.

We do not sell your personal information for money.

Depending on where you live, some types of advertising or data sharing may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws. You may contact us at hello@vellesilver.com to request to opt out of such processing where applicable.

5. Shopify

Our store is powered by Shopify. Shopify provides the e-commerce platform that allows us to sell our products and services to you.

When you visit our website or make a purchase, your personal information may be collected and processed by Shopify in order to provide services such as checkout, payment processing, order management, fraud prevention, analytics, and platform functionality.

To learn more about how Shopify processes personal information, you may visit Shopify’s Consumer Privacy Policy at:
https://privacy.shopify.com/en

6. Cookies and Tracking Technologies

We use cookies and similar technologies to help our website function properly, improve user experience, understand website traffic, and support marketing and advertising.

Cookies may be used to:

  • Remember your preferences
  • Keep items in your cart
  • Enable checkout and payment functions
  • Understand how visitors use our website
  • Measure the effectiveness of marketing campaigns
  • Show relevant advertisements

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Depending on your location, you may also have the right to opt out of certain cookies, targeted advertising, or data sharing by contacting us at hello@vellesilver.com.

7. Third-Party Websites and Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites.

If you visit a third-party website, we encourage you to review its privacy policy and terms before providing any personal information.

8. International Transfers

VELLE serves customers internationally. Your personal information may be transferred, stored, or processed outside the country or region where you live, including in countries where our service providers, technology partners, payment processors, or shipping partners operate.

When required by applicable law, we rely on appropriate safeguards for international transfers of personal information.

9. How Long We Keep Your Information

We retain personal information for as long as necessary to provide our services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

The length of time we retain information may vary depending on the type of information and the reason it was collected.

10. Security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

We recommend that you do not send sensitive or confidential information to us through unsecured channels.

11. Children’s Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us at hello@vellesilver.com and we will take appropriate steps to delete such information where required by law.

12. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate personal information
  • The right to request deletion of your personal information
  • The right to request a copy of your personal information
  • The right to opt out of certain marketing communications
  • The right to opt out of certain types of targeted advertising or data sharing, where applicable
  • The right to appeal a decision regarding your privacy request, where applicable

These rights are not absolute and may apply only in certain circumstances.

To exercise your privacy rights, please contact us at:
hello@vellesilver.com

We may need to verify your identity before processing your request.

13. Marketing Communications

If you subscribe to our email list, we may send you updates about new products, promotions, special offers, and brand news.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in our emails or by contacting us at hello@vellesilver.com.

Even if you unsubscribe from marketing emails, we may still send you non-promotional messages related to your orders, account, customer service requests, or legal notices.

14. Complaints

If you have any questions or complaints about how we handle your personal information, please contact us at:
hello@vellesilver.com

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or operational needs.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.

16. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at:

VELLE
Website: vellesilver.com
Email: hello@vellesilver.com